welcome to the clubhouse ...
 
for select partners or custom orders with specs and minimums
no insignia bee included except for the cards with wild card-
each has a hangtag - visit the club ... invitations
*** will come up with a coloration ... lt, mid and dark
a clubhouse look ... let's connect ... connect the dots
and dots representing pollination
like the homepage invitation postcard ...
tie the online invitation together with the collection ...
journal, travel mug and reusable tote bag
for some added design for a cohesive look
***the intro/invitation opening price points
for the global connection: on location and lets connect the dots
seek partnerships to establish a basic reorder program
not for promotional pricing
limited select distribution
***tbd would like to add in city clues to this distribution strategy,
***also this design may be made as a card game first, also to include invitation
tbc screen print ink for this category is same as clubhouse
if there is overlap with black label the wears
***thinking these individual designs would be hard to manage
on the website but an even better way is placement with
select/exclusive retail distribution partners
and used as an invitation to visit the club
knowing that driving traffic to the website is a key component in a strategy
also a good intro for select retail partners as a good intro collection
to build on ... help establish lifestyle brand awareness
sold as individual items for multi pc order for select retail distribution partners
highlighting the global connection
an invite to visit the club
text on the hangtag ... these will probably have 2-3 hangtags
bb wears, by invitation visit the club,
***also customization ... per specs and minimums
tbd ... must review with manufacturer to determine best fit capabilities ...
inspiration...I attended many sales meeting over the years and a typical
gift bag item would be a t-shirt ...
or think its a good event hostess welcome gift
thought this could be a good volume category and a good way to introduce product to target potential customers ...
to have options, build on a theme for meetings, conferences and or events
a fun way to introduce a location
as I also think of bb wears as a travel brand ... bees travel
possibly available at some authorized and or travel oriented
distribution partners
...
depending how the growth of the labels evolve I'm thinking these are designs that should be made available in clubhouse bb wears too,
as I thought about it I thought it would be hard to manage on a website
but think this is even better ... as an invitation to visit club
maybe an enhanced version of the same font, possibly a border and a special ink used just for clubhouse,
image of the same graphic with a different set-up, different price point
I think there is enough distance from other labels with the same title
with no overlap ???
but still will have continuity
a good intro to the lifestyle brand,
text on the hangtag ...
on a longer hangtag
by invitation
a special invite to ... visit the club at www.bbwears.com
I think a good way to have a consistent flow, drive traffic to the online store
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